Time seems to have an interesting effect on people, or rather, the effects that time brings to a culture are interesting. I saw
Avatar in theaters last week and it was astounding—both technically and narratively. It was one of the most satisfying movie-going experiences I've had in recent years and it makes me want to revise my Top Movies of 2009 entry.
The reviews of
Avatar have been positive—but they haven't been as positive as I've anticipated. In fact, I was one of thirty people in the theater at a 5:40pm showing. I was expecting a full house. The consensus at the end was simply that it was "a good movie". Most of the audience cheered at the end. And while that is important, and I am satisfied with that response, it got me thinking—if it used the SFX of the day, what if
Avatar came out in 1977?
Recall for a moment—
Star Wars was an epic, mind-blowing, paradigm-shifting film of the 1970s (one of many). It was noted for it's technical achievements, as well as providing an immersive universe that people are still going ape shit over. It introduced unforgettable characters, worlds, stories, and (coincidentally) merchandise. I believe that
Star Wars will be impossible to erase from human history. When aliens are visiting our planet thousands of years from now, and digging through the rubble, they'll have a pretty good idea of what
Star Wars was really about. It's penetrated our culture as much as Stonehenge, the Pyramids of Egypt, and Snuggies. The thorn in my brain is the idea that
Star Wars and
Avatar aren't that much different. Yet both produced incredibly different responses—one colossal and timeless, the other not so much. And the answer, I think, lies in timing.
First, let me show you how both films compare. This is a (most probably) incomplete list of the qualities that both
Star Wars and
Avatar have in common. Please note though, that all of these similarities have entirely different contexts within each narrative:
- Huge-budgeted epic science fiction
- Ground-breaking technical achievements
- Directed by cinematic trailblazer
- Borrowed iconography (notably from the Western genre) supplanted into sci-fi
- Reluctant hero who rises to lead a rebellion against the fascist opposition
- Hero learns the ways of the Mystical (the Force and biological connectivity respectively)
- Mechanized war-fighting units against forest critters with bows, arrows, slings, and stone weapons (Return of the Jedi specifically and Avatar respectively)
Star Wars and Avatar are incredibly similar. Yet both received very different responses. A small part of the reason unfortunately is the World Wide Web. Forum trolls love to bash anything. If something comes out that has the potential to be successful, these trolls feel obligated to trash it. This trolling can eventually become the dominant zeitgeist and can ruin a great thing.
But I think the main issue that Avatar faces is simply the day and age. The modern movie-goer simply is harder to please. The 70s was the New Golden Era for cinema. Today, we're much too cynical. We've been saturated with remakes, reboots, re-incarnations, and sequels that we just don't give a shit anymore. We don't see anything new. In fact, this entry might be counter-productive. While I am defending Avatar and showing how similar it is to the incredibly successful and mind-blowing Star Wars, that might make one think that I'm saying it's a rip-off. But I'm not and Avatar certainly isn't. This is postmodernism at it's worst. It has failed Avatar mostly because no one really knows what postmodernism is. When Star Wars came out, no one complained that opening sequence mirrored Buck Rogers. But when the trailer for Avatar premiered, no one could stop talking about how the Na'vi looked like the Thundercats. Again, internet memes had a huge role in this.
Apparently, James Cameron has no imagination.
Instead of seeing postmodernism as a benefit to the artistic palette, most people see it as lazy writing, directing, or storytelling. The audiences and critics require material that is 100% authentic and original. Nothing can be borrowed because we can now splice images together in Photoshop and show everyone how similar they are, even though they mean completely different things.
And because of this saturation, Avatar will only be deemed "good" rather than "on par with groundbreaking epics like Star Wars". The truth is, Avatar is this generation's Star Wars but no one will ever see it that way. And it's not simply because anything old is good or better; it's because anything new simply feels done already. Has Hollywood or anyone else run out of ideas? Absolutely not. But I definitely think the word "idea" has changed. Perhaps for the better, perhaps not.